MySpace is a funny thing. In a few years it has gone from nothing to the largest music network and one of the largest social networks in the world. There is a lot of controversy over what people think of MySpace. Many people look down on it as some cheap form of promotion or a way to waste your life clicking away. Other people see it as a great networking tool, meeting people, socialising and keeping in touch with friends. Either way you look at it is very hard to ignore the popularity of MySpace.

So it is good or bad?

Two words: free promotion. In the world of the music business any publicity is good publicity and when it comes free it’s even better. At the time of writing this there are 150 million profiles on MySpace. So an advert on MySpace could potentially reach 150 million people or 2.5% of the world’s population. If every person on MySpace had 10 friends and told them about that advert then that’s ¼ of the world. So much for 6 degrees of separation!

Basically summing up; if you are in the music business it is stupid not to have a profile (advert) on MySpace.

Fakers and Haters

I have noticed there are two main types of people on MySpace. There are those that add every person under the sun and there are those that choose what friend they want to add. I am happy to say that Kasha and Vivid Imagery fall into the latter group. We are proud that every friend we add is someone we like and respect and that everyone who adds us is someone who likes what we do. We don’t accept requests from people that are on a friend grabbing exercise. This gives us a solid and defined friend base and people checking our page see a collection of likeminded people, a community, and not just the World Phone Book. The trouble with befriending the world is that you end up with a lot of ‘friends’ instead of friends and only a small proportion of them would have actually checked out your profile because they can tell they have just added you for the sake of getting large numbers.

Most people visit MySpace because they are looking for a specific thing, e.g. a rap artist or some upcoming country music so it is good to keep your profile specific, that way you are easier to find.